MoveKit License Agreement

1. Parties and Scope

This License Agreement (the "Agreement") is a binding contract between the operator of MoveKit (movekit.com), Hristo Bogoev, an individual established in Bulgaria (the "Licensor"), and the person or legal entity completing a purchase on movekit.com (the "Licensee"). It governs every purchase of MoveKit exercise animations and related artifacts (the "Content") completed on or after the effective date above, and any earlier purchase whose owner accepts this Agreement.

The Licensor may assign this Agreement, together with the underlying intellectual property, to a legal entity that continues the MoveKit business. Such an assignment does not reduce any right granted to the Licensee under this Agreement.

2. License Grant

Upon completed payment, the Licensor grants the Licensee a non-exclusive, worldwide, perpetual, non-transferable (except as set out in Section 9) license to use the purchased Content for commercial and non-commercial purposes, including:

• use in mobile and web applications, fitness and coaching platforms;
• embedding in online courses, educational content, videos, social media, and advertising;
• use in client projects and agency work, subject to Section 4;
• use in commercial products that generate revenue;
• modifying and editing clips for the Licensee's own use cases;
• use across unlimited projects of the Licensee.

Pack purchases additionally include qualifying new releases for the update window described on the Licensing page. Content already delivered to the Licensee remains licensed permanently regardless of whether an update window is renewed.

3. Delivery to End Users

The Licensee may display and stream the Content to end users of the Licensee's products and services. The Licensee may not provide end users with the ability to download, extract, or otherwise obtain the raw Content files, and may not expose raw file URLs or download links publicly or to unauthorized parties. End users of products the Licensee has already distributed retain the right to continue viewing the Content within those products even if this Agreement is later terminated.

4. Licensee Entity

One license covers one Licensee: a single natural person or a single legal entity and its majority-owned subsidiaries, including one branded multi-tenant application operated by that entity. Each separately branded product sold or white-labeled to a third party requires its own license. An agency may purchase on behalf of a named client, in which case the client is the Licensee. Team members working for the same Licensee may use the same purchase.

5. Restrictions

The Licensee may not:

• resell, redistribute, sublicense (except as permitted in Section 3), or make the raw Content files available as a competing library, asset pack, dataset, or stock offering, whether original or modified;
• claim the Content as the Licensee's own original creation for resale as stock assets;
• use the Content as training data for machine-learning or generative-AI systems, or use AI tools to generate, restyle, or re-render derivative animation content based on the Content, in whole or in part. Displaying unmodified or conventionally edited Content inside an application that also uses AI features is permitted; feeding the Content into models or generative pipelines is not;
• use the Content in any context that is illegal, defamatory, or harmful;
• remove, obscure, or falsify any license identifier, watermark, or provenance metadata associated with a purchase.

6. Ownership

The Content is licensed, not sold. The Licensor retains all right, title, and interest in and to the Content, including all copyright. The Licensee owns the products it builds that incorporate the Content, but ownership of the underlying Content does not transfer.

7. License ID and Records

Each purchase is assigned a unique License ID recorded against the order. The License ID, together with the order record, is the Licensee's evidence of licensing. Quote it in any correspondence about the license. A license certificate for any purchase is available from the account Purchases page.

8. Warranty and Liability

The Licensor warrants that the Content is original work created by or for the Licensor and that the Licensor holds the rights necessary to grant this license. Except for that warranty, the Content and the Service are provided "as is" without warranties of any kind.

To the maximum extent permitted by law, the total aggregate liability of the Licensor arising out of or relating to this Agreement is limited to the amount the Licensee paid for the purchase giving rise to the claim. The Licensor is not liable for indirect, incidental, or consequential damages. Nothing in this Agreement limits liability that cannot be limited under applicable law, or the mandatory rights of consumers in their country of residence.

Negotiated warranties, indemnities, or service commitments beyond this Section are available only under a separately signed enterprise agreement. Contact hello@movekit.com for enterprise terms.

9. Assignment and Transfer

The Licensee may not sell, rent, assign, or transfer this license, except to a successor that acquires substantially all of the Licensee's business or the product line in which the Content is used, upon written notice to the Licensor. The license may not be split, shared across unrelated entities, or resold.

10. Termination

The Licensor may terminate this Agreement if the Licensee materially breaches it and, where the breach can be cured, fails to cure it within 14 days of written notice. Upon termination the Licensee must stop using the Content and delete the raw files in its possession. Products already distributed to end users before termination may continue to display Content embedded in them, as set out in Section 3. Sections 5, 6, 8, and 12 survive termination. Termination does not entitle the Licensee to a refund where the termination results from the Licensee's breach.

11. Prior Purchases

Purchases completed before the effective date of this version remain governed by the terms presented at the time of purchase, unless their owner accepts this Agreement. Accepting this Agreement never reduces rights attached to an earlier purchase: license scope and update entitlements are fixed at the time of purchase, and a later version of this Agreement cannot take them away.

12. Governing Law and Disputes

This Agreement is governed by the laws of the Republic of Bulgaria. Disputes are subject to the exclusive jurisdiction of the competent courts of Sofia, Bulgaria, except that consumers in the European Union retain any mandatory right to bring or defend proceedings in their country of residence. Before starting formal proceedings, the parties will attempt in good faith to resolve any dispute by direct communication.

13. General

This Agreement, together with the Terms of Service and the order record, is the entire agreement between the parties concerning the Content. The Licensing page is a non-binding summary of this Agreement; if they differ, this Agreement prevails. If any provision is held unenforceable, the remainder stays in effect. A failure to enforce a provision is not a waiver of it. Updated versions of this Agreement apply only to purchases made after the updated version takes effect, or to earlier purchases whose owner expressly accepts the updated version.

14. Contact

Questions about this Agreement? Contact hello@movekit.com.